Kingston Auction Company

*** Attention: Nonprofit Directors, Auction Volunteers, Schools, Auctioneers, Meeting Planners and Fund-Raising Personnel Worried about Making Enough Money at Your Charity Auction ***

Get ready to have…

Discover How You CAN Attract High-Quality Donors and Influential Guests Eager to Contribute to Your Cause…Create a Must-Have Lineup of Items…And Never Leave Money In the Room Again

From the Desk of Kathy Kingston, CAI, BAS

Dear Development Professionals, Auction Committee members, Fundraising Consultants, Board Members, Auctioneers, and Anyone Else Working on A Benefit Auction,

Kathy You’ve worked so hard on planning a profitable, fun, engaging – and classy – fundraising auction. You hope it will raise tons of money for a cause that’s dear to your heart. You’ve nailed down several sponsors, selected what you believe are must-have items and developed a guest list of big bidders.

red paddle But you’re terrified that the right supporters won’t show up. Or if they do, they’ll spend the whole time talking – not bidding on your great auction items.

Wondering just how many silent and live auction items are just right?

Confused how to add an inspiring Fund and Item Appeal.

Is your volunteer auction committee burned out?

Frustrated about exactly how to effectively ask for money, auction items, sponsorships?

Do you wonder how to engage your Board, sponsors and major donors?

What if EVERYONE gets too into the party aspect and your charity auction turns into a barn burner (but not the money-making kind? )

Worse, are you leaving significant money in the room?

These are valid concerns. There’s no doubt today’s economy can make it more challenging than ever to raise money for nonprofits, schools and charities.

Purse strings are tight. Plus sponsors and potential guests constantly get requests to help with different causes – all of them worthy. So chances are, what worked to bring in donations in the past isn’t working so well anymore.

Penguins You’re battling a changing economy – and a changing industry. So you have do things differently to make your cause stand out – and more importantly— make your next benefit auction a huge success.

Otherwise you’re likely to end up with live auction flops, stagnant silent auctions, distracted guests and little or no money for your charity. That’s something you can’t afford.

The good news is that even in today’s economy, you can create an auction that generates big revenue. In fact, a 2010 Cygnus Donor Survey research report shows 79% of donors plan to give more or at the same level this year as last year.

You just need someone with a proven track record—who knows what’s working now—to share those secrets with you.

That’s where I come in. I’ve developed a program designed to give you all the info you need to make your next auction event a huge success!

But I don’t want you to be at all skeptical. So before I give you all the details, let me tell you a little bit more about myself and how I can help you transform your benefit auction light years ahead...

I’m Kathy Kingston, author of the book “Record-Breaking Fundraising Auctions Tips”. For the past 25 years I’ve specialized in raising money at fundraising auctions as a professional auctioneer, fundraising auction strategist, auction choreographer, motivator, speaker and consultant.

I also regularly speak on how to maximize fundraising for record breaking benefit and charity auctions. You might have seen me in Auction Network’s one-hour benefit auctions documentary.

Because I love to show others how to do what I do, I often say really I’m an educator who teaches philanthropy using the auction method of fundraising.

Dollars in Hands Most importantly (because the proof is in the results), I’ve raised millions of dollars at fundraising auctions all over the country as a professional benefit auctioneer. And I’ve actually just enjoyed my best 3 years EVER!

I’ve won numerous awards, including the prestigious “Rose Award” from the National Auctioneers Association. Plus, I hold the Certified Auctioneer Institute designation, which has been achieved by only 3 percent of auctioneers nationwide. I hold the professional designation BAS, Benefit Auctioneer Specialist, held by only 130 auctioneers in the world.

Now I want to show you how to have your best charity auction ever!

That’s what you discover how to do in my BRAND-NEW Teleseries, “Record-Breaking High-Profit Benefit Auctions in Any Economy.”

During this 8-session teleseries, you learn EVERYTHING you need to know to overcome your toughest challenges so you can explode your money-making efforts and support your cause better than ever before.

Here’s exactly what you can expect to learn during each teleclass:

Call #1: October 20th - 1 PM EST
Get the Auction Items that Sell Best

The key to getting bid cards waving and money practically flying out of wallets is having items your guests really want.

You learn:

My #1 technique for finding the best-selling auction items
How to determine the optimum number of charity auction items you need
The most important new ‘must do’ task to sell items for over the value
What’s HOT and what’s NOT – a list of the best selling auction items now

Call #2: October 27th - 1 PM EST
Double Your Auction Income: Add an Inspirational FUND A NEED

Discover how to engage supporters, shine a laser beam on your mission and raise more money than ever with a Fund a Cause Special Appeal.

You learn:

How to implement this highly profitable new income stream at any event
A way to inspire greater generosity with Kathy’s “59 second” first person testimonial method
How to secure your lead gift donor and determine your best giving levels

Call #3: November 9th - 1 PM EST
Attract and Motivate the Right People at Your Auction: Magic Ingredient #1

Obsessed about Audience Development? Me too! Even when you know who’s coming, how can you be sure they’ll actually bid? Learn cutting-edge techniques to ensure you attract new donors and power bidders. Plus, find out how to engage supporters for inspired long-term giving.

You learn:

Proven strategies for attracting generous new auction guests
The 5 must know techniques that inspire donors to greater generosity
Three ways to put your human resources to work: teach your board and committee to engage more power bidders

Call #4: December 7th - 1 PM EST
Optimize Your “Ask-Ability”:
How to Ask for All Things Benefit Auction

Have you ever heard that if you want something, all you have to do is ask? It’s true. Of course, there’s a right way. When you use it, you get everything you need in all phases of the benefit auction cycle.

You learn:

All 34 distinct “asks” in the benefit auction life cycle - really!
The most important ingredient and words to ask for anything
The secret behind my favorite ask - a gift everyone is delighted to give to nonprofits!

Call #5: February 16th - 1 PM EST
Keep Your Benefit Auction Fresh, Fun & Profitable

Remember earlier, when I said the old ways of running benefit auctions just aren’t working any more? This is where you discover exciting ways to infuse your auctions with innovation – to keep things fun and bring in the bids.

You learn:

Your Benefit Auction Income “Instant Make-over” - 5 easy ways to make more money now
How to leverage the latest charity auction technology: software, on-line auctions and new bidding devices
To create profit, energy and fun with Kathy’s favorite 12 interactive revenue games!

Call #6: March 15th - 1 PM EST
Energize Boards, Auction Committees and Volunteers

Creating a successful auction often requires help from many people – so how do you keep them all happy? Learn potent ways to focus and motivate nonprofit leaders and volunteers. Once you attend this session, you can apply the top 7 new activities that will power your fundraising auction light years ahead.

You learn:

The 3 top Board engagement techniques that ensure you get the right kind of help, from the right people
To build leadership for the future – for fundraising auctions and long term giving
How to avoid 4 common mistakes in organizing, motivating and training auction committees

Call #7: April 19th - 1 PM EST
Create No-Risk Profitable Live Auctions and Silent Auctions

No matter how many successful events you’ve created, it’s natural to feel a little nervous about whether your next one will make the money you want it to. Learn exactly what you can do to take the risk out of all your events. This is where you discover a proven formula comprising fundraising’s latest and greatest basics. When you learn it and use it, you rock your auction profit for any size event.

You learn:

How to turn fewer items, briefer speakers and a shorter event into thousands more dollars
The Number One way to take the risk out of auction fundraising, based on new national research
Sick of Silent Auctions? Think Again: 8 great ways to create a sizzling silent auction
Boost Live Auction income up to 50%+ by adding this one remarkable element!

Learn the 6 questions you must ask prior to retaining an auctioneer

Call #8: May 17th - 1 PM EST
Laser-Focus Your Mission Message and Harness the Power of Marketing

Rev up your marketing with compelling donor-centric models that raise more money. From working with the media to honing your public relations, you discover the most effective and sometimes overlooked benefit auction communication and promotion tips and tools. Plus, discover the importance of speaking to raise awareness of your message.

You learn:

9 Massive Fundraising Auction Promotion Methods
Learn Kathy’s F.A.B formula for benefit auction marketing success
Using top social media and new technology to grow your charity auction

In a nutshell, over the course of 8 one-hour live calls you’re going to find out exactly how to:

Get items that sell best
Double your auction income
Attract and motivate the RIGHT people at your auction
Optimize your “ask-ability” so you get what you need from everyone involved
Energize boards, auction committees and volunteers
Create a no-risk live and/or silent auction
Use your laser-sharp mission message to drive marketing
Keep your auction fresh, fun and profitable

This is truly everything you need to know to raise serious money for your charity or cause at your next auction event!

But don’t just take my word for it …

Check out what these recent seminars participants have to say:

As you can see, my seminar attendees raise serious donations by following my advice. But before you make a decision to register, I want you to be absolutely sure this program is for you.

So let me explain exactly how this program works…

Choose whether you want to register for individual calls, or subscribe to the entire series
Call in to the 1-hour seminar, listen and have an opportunity for LIVE Q&A with me at the end
Can’t make it live? No problem. You get a replay and an MP3 download so you can listen whenever you DO have time

PLUS, if you’re one of the first 5 people to register, you receive a FREE 60-minute Telephone Strategy Session for you and your auction committee with Yours Truly!

So to recap, here’s what you get:

8 hour-long teleclasses, which you can purchase individually or as a series
Audio-replays and MP3 recordings of everything

AND these 2 special bonuses:

IF you’re one of the first 5 to order the series, a FREE hour-long consult with ME for you and your committee

I’m packing as much quality content into this program as possible. Frankly, you can use just one of the many power tips I share on each call to increase event donations by thousands of dollars.

After seeing all the valuable information you learn in this program, you’re probably wondering how much this is going to cost you.

Because my mission is to help you learn the latest, most cutting-edge techniques for raising money through charity auctions, I’m not going to go on at length about this investment. And I’m not going to compare it to the cost of a daily coffee or dinner out because I know you can see the value.

Red Paddle So I’m simply going to lay it out for you:

You can invest in individual courses for $47 each.

Or you can invest in the entire series plus get two bonus calls for $397 and save $93.

And because I know the value of taking action now, I reward decisive action:

So when you purchase the entire series before October 7, 2011, you get you get all 8 calls for just $297. That’s an additional $100 off the regular price! Gurantee

PLUS, you’re covered by my Iron-Clad 100% Money Back Guarantee. I’m positive you’re going to LOVE what you learn. But if you’re not satisfied within the first month (which gives you 2 classes to decide) I refund your investment in full.

You have nothing to lose.

Still not sure whether “Record-Breaking High-Profit Benefit Auctions in Any Economy” is for you?

If you and I were sitting face to face, you’d be able to ask me as many questions as you wanted. Since we’re not, here are a few of the questions I hear most frequently, and their answers.

Q: An benefit auction is a benefit auction, right? So how can I be sure what you teach me is new?
A: Great question! Of course, an benefit auction is an benefit auction. But circumstances have changed with the economy. So if you don’t change your auction fundraising techniques and strategies, you’re going to get left in the dust of those who do.

What I teach you is based in my 25 years’ experience AND in the latest research. You can rest assured that I give you a combination of time-tested techniques and cutting-edge strategies for a profitable event today.

Q: Is it even possible to create a fun auction that also makes money?
A: Yes! Auctions should be fun. That being said, they should also make money. That’s why I teach you how to do both. An auction doesn’t have to be dry or boring.

Find out what you can add to every event to get guests dancing on the tables as they pull out their wallets.They’re going to have so much fun they’re going to want to become long-term supporters.

Q: How can I justify this expense right now when my nonprofit organization is struggling? Wouldn’t my money be better spent?
A: Why risk it? With so much riding on the success of your fundraising auction, you can make a small investment that generates many thousands of dollars at your auction! Scroll down and read the testimonials about how Kathy has taught others for to transform their charity auctions for break-through results.

And remember, you’re covered by my Iron-Clad Guarantee – so if after the first two teleclasses you DON’T feel like the investment is worthwhile, you get your money back! All of it! So you’ve got nothing to lose.

So NOW are you ready?

Red Paddle Yes, Kathy! Sign me up!

I understand that for $297 (If I order before October 19, 2011) or $397 (if I order after that), I get:

8 hour-long teleclasses
Audio-replays and MP3 recordings of everything

AND these special bonuses:

IF I’m one of the first 5 to order the series, a FREE hour-long consult with YOU for me and my committee.

OR I can order the classes separately for $47 each and forfeit the special bonuses.

AND I understand I’m completely covered by your Iron-Clad Guarantee: if this class doesn’t meet my expectations, I can cancel within the first month and get my investment back.

If you’re ready to make your next auction your best auction ever—and generate the kind of donations you’ve only dreamed about—I’m here to help.

To Sign Up for Individual Classes, here's how... (Note: Prices are $47 until the day of the teleseminar, then they go up to $67 each. All calls to be held at 1PM EST/ 10 AM PST)

Call #1: October 20th	Get the Auction Items that Sell Best
Call #2: October 27th	Double Your Auction Income: Add an Inspirational FUND A NEED
Call #3: November 9th	Attract and Motivate the Right People at Your Auction: Magic Ingredient #1
Call#4: December 7th	Optimize Your “Ask-Ability”: How to Ask for All Things Benefit Auction
Call #5: February 16th	Keep Your Benefit Auction Fresh, Fun & Profitable
Call #6: March 15th	Energize Boards, Auction Committees and Volunteers
Call #7: April 19th	Create No-Risk Profitable Live Auctions and Silent Auctions
Call #8: May 17th	Laser-Focus Your Mission Message and Harness the Power of Marketing

Let’s get to it!

Here’s to your auction success,

Kathy Kingston, CAI, BAS
Your Fundraising Auction Strategist

P.S. Put an end to the auction creation struggle – know exactly what to do, what to ask for, who to ask, and who to invite so you generate generous donations every time. Reserve your spot now:

P.P.S. Remember, you make this investment at no risk thanks to my Iron-Clad Guarantee. Follow the exact same system I use to put on profit-pulling auction charities – and if it’s not for you, get your money back within the first month. Reserve your spot:

P.P.P.S. You’ll also get a audio-replay of each teleclass. Then you can listen to the
proven profit making techniques over and over again for new ideas on how to create even
greater success and fulfillment in for your next auction!

Kingston Auction Company
27 Hampton Towne Estate
Hampton, NH 03842
www.KingstonAuction.com
603-926-1919

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